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5.1: The role of operations management

Role of operations

  • Operations management plays a crucial role in a business organization by ensuring that products and services are produced efficiently and effectively. 

  • It influences all functional areas of the business, as changes in production methods can impact areas like marketing, finance, and human resources.
     

  • The role of operations management is to turn factors of production (land, labor, capital, and entrepreneurship) into goods and services in a cost-effective way. 

  • It involves various aspects like production methods, planning, quality control, contingency planning, and research and development. 

  • The factors of production are commonly known as the Five Ms (Materials, Manpower, Money, Machines, and Management). 

  • The goal of operations management is to ensure that the transformation process adds value during production, resulting in a profit for the business.

Marketing Implications

  • The production method used to provide a good or service affects both the quality and individuality of the product.

  •  Exclusive products can be marketed at a premium price due to their uniqueness and high quality. 

  • Mass-produced goods are standardized and have more competitive pricing and promotional strategies.

Finance Implications

  • The production method used affects the financial implications of a business. 

  • Capital-intensive production methods require heavy investment in machinery and equipment, which can be expensive. Investment appraisal techniques can be used to assess the risks and benefits of capital expenditure.

  •  External sources of finance may be needed to fund investment projects. A contingency fund may also be reserved to cover unexpected events that would delay production. Labor-intensive production requires a greater proportion of a firm's cost to go into remunerating workers.

HRM Implications

  • The production method used affects a business's human resource management implications. 

  • Changes in production methods can either reduce or increase the size of the workforce. 

  • For example, multinational companies may set up labor-intensive operations in countries with low labor costs. 

  • Mass production tends to deskill the workforce, while job production can benefit from using the individual skills of people working within a team. 

  • Training needs also vary depending on the production method used.

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